PRIVACY POLICY

Reliance Securities (“we,” “us,” or “our”) is firmly committed to safeguarding the privacy and personal data of all users who interact with our website, reliance-securities.com (“Website”). This Privacy Policy outlines how we collect, use, process, and safeguard your personal data, and it reflects our adherence to applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We are dedicated to treating your personal information with the utmost care, transparency, and integrity.

1. COMMITMENT TO PRIVACY AND DATA PROTECTION

We recognize the importance of your privacy and are committed to protecting all personal data entrusted to us. This Privacy Policy is designed to inform you of your rights and choices concerning your personal data and to outline the principles and methods we apply in data processing.

2. SCOPE OF POLICY AND DATA CONTROLLER ROLE

This Policy applies to all personal data collected through reliance-securities.com and in connection with the services we offer. For the purposes of data protection laws, Reliance Securities is the “data controller,” meaning we determine the purposes and means of processing your personal information.

If you have any questions about our data processing activities, please contact us at [email protected].

3. CATEGORIES OF DATA WE PROCESS

Depending on your interaction with our Website and services, we may collect the following categories of personal data:

a. Usage Data
Information about your interaction with reliance-securities.com, such as IP address, browser type, referral sources, pages viewed, session time and navigation paths.

b. Account Data
Data you provide during account registration or transactions, including your full name, mailing address, email address, and phone number.

c. Profile Data
Data relating to your preferences, interests, behavior, and purchase history as it pertains to services and communications.

d. Communication Data
Records of communications between you and our support team, including customer service inquiries, feedback, and complaint submissions.

e. Technical Data
Device information such as your operating system, browser configuration, time zone, location settings, and other system-level technical details.

f. Transaction Data
Details related to transactions made via our Website, including payment method (processed through secure third-party services), order history, and shipping details.

g. Preference Data
Data governing your consent and preferences for receiving marketing content, promotional offers, and related communications.

4. LEGAL BASES FOR PROCESSING

We rely on the following legal bases to process personal data in compliance with GDPR:

– Contractual Necessity: Processing required for the performance of a contract or pre-contractual steps at your request.
– Consent: Where you have freely given clear, informed, and specific consent (e.g., subscribing to marketing emails).
– Legitimate Interests: Where processing is necessary for our legitimate business interests, provided it does not override your privacy rights.
– Legal Obligation: Processing necessary to comply with legal and regulatory obligations.

5. YOUR DATA RIGHTS (UNDER GDPR AND CCPA)

a. Right of Access – You may request access to your personal data we hold about you, along with details of processing activities.
b. Right to Rectification – You have the right to have inaccurate or incomplete information corrected.
c. Right to Erasure – You may request the deletion of your data where lawful grounds exist.
d. Right to Restriction – You can request limits on how we process your data under certain conditions.
e. Right to Portability – You have the right to receive your personal data in a structured, machine-readable format and to have it transmitted to another controller.
f. Right to Object – You may object to processing based on legitimate interests or for marketing purposes.
g. Right to Non-Discrimination (under CCPA) – You will not be discriminated against for exercising your privacy rights.

You may exercise your rights at any time by contacting us at [email protected].

6. SECURITY MEASURES

We implement comprehensive security practices to protect your data from unauthorized access, alteration, disclosure, or destruction. These include:

– End-to-end encryption for data transferred and stored
– Role-based access control and user authentication
– Secure, redundant data backups
– Employee training in data protection principles
– Regular monitoring, auditing, and review of security systems

7. INTERNATIONAL TRANSFERS

To deliver our services, your personal data may be transferred to and processed in countries outside your jurisdiction, including countries that may not provide the same level of data protection. In such cases, we rely on Standard Contractual Clauses, adequacy decisions, or other safeguards recognized under GDPR to ensure adequate protection.

8. DATA RETENTION

We retain personal data only for as long as required for the purposes outlined in this Policy, and in accordance with legal and regulatory obligations.

– Account and Profile Data: Retained while your account remains active and for up to 6 years thereafter.
– Transaction Data: Retained for the duration of accounting and audit requirements (typically up to 7 years).
– Communication and Support Data: Retained for 3 years after last contact.
– Usage and Technical Data: Retained for 2 years for analytics and operational purposes.

9. COOKIE POLICY

We use cookies and similar tracking technologies to enhance your experience and analyze usage patterns on reliance-securities.com. Cookies we utilize include:

– Essential Cookies: Necessary for core functionality (e.g., session authentication).
– Functional Cookies: Enable enhanced features like saved preferences.
– Analytics Cookies: Help us understand how users engage with the site (e.g., Google Analytics).
– Performance Cookies: Monitor system performance to improve reliability and speed.

10. COOKIE MANAGEMENT AND COMPLIANCE

We provide you with control over your cookie preferences via our Cookie Consent Tool upon your first visit to reliance-securities.com. You may update or withdraw your consent at any time.

Under GDPR and CCPA, you have the right to:

– Opt-out of non-essential cookies
– Request access to data collected via cookies
– Have your tracking data erased upon request

You may also adjust your browser settings to refuse some or all cookies. Note that disabling cookies may impact key site functionalities.

11. CHILDREN’S DATA

We do not knowingly collect personal data from children under the age of 13. If we become aware that such data has been inadvertently collected, we will delete it from our systems in accordance with applicable legal requirements. Parents or guardians who believe their child has provided personal information should contact us promptly at [email protected].

12. POLICY UPDATES

We reserve the right to update or modify this Privacy Policy at any time for compliance, legal, or operational reasons. Where material changes occur, we will endeavor to notify users through prominent notices on our Website and provide updated information promptly.

13. CONTACT US

If you have any questions, concerns, or wish to exercise your privacy rights under this policy, please contact:

Reliance Securities
Email: [email protected]
Website: https://www.reliance-securities.com

We are committed to resolving any privacy-related concerns in accordance with applicable data protection laws and industry best practices.

We affirm our compliance with GDPR and CCPA obligations and reiterate our dedication to protecting your personal information with transparency and fairness. Please do not hesitate to contact us at [email protected] should you have any questions or concerns.